Let’s work together

with 15+ years building brand identity systems, experience strategy, and go-to-market creative for enterprise financial institutions, national retail brands, and growth-stage ventures. Known for translating complex business problems into clear brand strategy — and clear brand strategy into design that performs. Equally at home defining positioning and leading visual execution. Practices AI-augmented strategy — using Claude and emerging tools as thinking partners for research, analysis, and brand problem-solving.

Experience

Principal — Brand Strategy & Creative Direction
Maciocha.Design (Nov 2023 - present)

Visual Designer (UI)
Navy Federal Credit Union (Feb 2023 – Oct 2023)

Lead Product Designer (UX/UI)
Outdoorsy (Oct 2021 – Dec 2022)

Senior Principal Designer (UX/UI)
Shift Technologies, Inc. (Mar 2020 – Jun 2021)

Principal Designer (UX/UI)
Capital One (Aug 2016 – Feb 2020)

Digital Art Director (UI)
Home Front Communications (Mar 2014 - Jun 2015)

Skill Set

Education

  • Adobe Creative Suite (Photoshop, Illustrator, XD, Premiere Pro, After Effects, Acrobat)

  • Graphic design platform Canva

  • Collaborative design and prototyping tools Figma and Sketch

  • Project management platforms Asana, Jira, and Monday

  • Copywriting and content creation

  • Human-AI collaboration

  • Cornell University, Ithaca, NY
    Brand Management Certificate Program
    Brand positioning, value proposition design, competitive strategy, brand equity management. Leveraged AI tools including Claude for data interpretation, research synthesis, and strategic frameworks throughout the program

  • DESIGNATION Digital Design School, Chicago, IL
    Certificate in Human-Centered Design and UX Methodologies

  • SUNY University at New Paltz
    Bachelor of Arts • Dual degree in Visual Arts & Art History
    Graphic Design, 20th C. American and European Art & Design

Sketch of a humanoid figure, front view, with a mask over the eyes, standing with one arm bent and the other at the side.
A smiling man with brown hair and a beard taking a selfie outdoors by a river, with trees and a cloudy sky in the background.
Person using a hand saw to cut a wooden board in a workshop with large windows and a ceiling fan.
Part of a person's face with glasses, with a background of two wooden-framed windows in a room.
Person sitting inside a modern, circular chair with red upholstery, reading a book in a public space.
A girl hugging her yellow Labrador Retriever dog, both resting peacefully indoors.

  • "One of Daryle’s standout strengths is his ability to simplify complex problems and translate them into ultra-intuitive, elegant solutions. He demonstrated this by taking a predominantly paperwork, owner-to-renter process and transformed it into a mobile-first experience. He also brings a deep understanding of accessible design and was instrumental in guiding both our design and engineering teams toward building inclusive components that serve a broad range of users."

    — Ben Richard, Product Design Leader

  • "Daryle is a superb human being, kind, funny and caring. He brings those qualities, plus his incredible design skills, to his work day in and day out. Daryle thinks about the entire 360 of his work, from the impact his designs have on engineering to how the end user will experience them. He took the lead on accessibility for our team, continually sharing valuable guidance with designers and others in a way that was easy to understand and act on. On top of all that, he always has a smile and a music recommendation (probably someone you’ve never even heard of) at the ready."

    — Sara Womack, UX Writer & Content Strategist

  • "Daryle is a very skilled designer who devotes a lot of time working with engineers and other designers to build sophisticated UI. He was involved with several projects I worked on, and I couldn't get over just how many designs he created that covered every aspect of the feature. His designs are clean and very pleasing to the eye. I appreciated that he was always available to answer questions whenever needed. He was also the first designer I've worked with who was interested in the data behind the designs. Highly recommended!"

    — Marty Miller, Senior Android Developer

  • "I had the pleasure of working with someone that was both a brilliant designer and friend. Daryle and I collaborated for over a year across various projects and building out our design system. Daryle is incredible at providing thoughtful feedback, and I was most stricken by how valiantly he could represent the customer throughout the product experience. His positive attitude will be missed, but I look forward to following his impeccable DJ holiday sets. I highly recommend Daryle if you need a great design lead!"

    — Chije Wangati, Senior Product Designer

  • "Daryle is an exceptional UX professional with a keen eye for detail and an obvious passion for the user-centered design process. He has demonstrated a consistent ability to influence product strategy by leveraging data and insights, along with a natural ability to clearly articulate the rationale behind his decision-making. I have no doubt that Daryle's experience will help elevate any design/product team and I am thankful for the opportunity to have worked with him."

    — Dion Alexander, Product Design Consultant