02 // Visual Design Process
Design Exploration & Style Tiles
Upon completing the research phase, we were tasked with individually developing three distinctly different style tiles. Since the design was of specific functionality of the WatchTower platform, we all utilized various platform components and styled them appropriately.
My tiles varied in feel from user-friendly and inviting to tech-focused, data-driven, and serious. In what is essentially styling data tables, there is a surprising and satisfying diversity in potential approaches. Bright color was a stated goal of the WatchTower team as well.
The WatchTower team was very engaged during the design process and had a very clear vision for their platform.
They offered well-considered and detailed feedback on all of our stylistic choices, so our individual directions were clear when proceeding to high fidelity screen designs.
