07 // Design Revisions
Incorporating user feedback did not substantially alter the VDP redesign, so we were able to make changes while translating the mid-fidelity designs to high fidelity (leveraging the current Shift design library) for handoff to the platform engineering team.
A Revised How It Fits
Feedback on How It Fits was thoughtful and detailed, prompting us to expand and refine functionality.
Users didn’t see the value in comparing available vehicles from different classes; rather they wanted to compare within a specific class, such as how one sedan measures up to another sedan. How It Fits was open to interpretation; some users wondered how a vehicle would fit in their garage, instead of how s/he would fit into it. Users also suggested adding their current vehicle for a more customized comparison.
08 // Final Result
The redesigned VDP had the potential for high impact on the organization, providing the transparency users wanted and building the trustworthiness Shift saw as essential for its future success as a transformative innovator in the auto industry.
What I’d Do Differently
An additional round of user testing with a full-fidelity VDP that allowed users to interact with the VDP components would have provided further insights and perhaps led to additional design refinements. Once complete, A/B testing would have provided the data needed to make a final decision about moving forward with the redesign.