03 // Personas and Prototypes
Personas
Peter Turner, Harry Danielson, and Tracy Fiorentino are composites of financial goals, needs, and interests found in the user research. Building wealth, taking care of children, and saving for a comfortable retirement were common themes.
These three unique personas, each with his/her own goals, current savings behavior, and pain points helped greatly in determining features and functionality of the digital savings experience.
Focusing the Prototype
The team created and tested a total of fifteen low-fidelity prototype concepts and user-tested each. The concepts that resonated most were savings check-in, savings-to-investment guidance, and family savings plans.
Further refinement and testing of low-to-mid fidelity concepts made us more aware of the need for savings guidance and so we trained our focus on a digital savings experience.