07 // User Testing & Prototyping

Low fidelity wireframes were user tested and we found our matching concept resonated more with users; they saw it easier for future investors to navigate and understand. With the gamification concept, users encountered multiple pain points (a direct correlation between money invested and achievement levels) that didn’t align with our design principle of accessibility. Even with small investment amounts, the concept felt unnecessarily gimmicky and didn’t inspire the trust our platform needed to establish. The concept simply didn’t resonate.

So we moved forward with mid-fidelity prototyping of our matching concept. These prototypes both validated this concept and drove us to pare down our app to the essentials: search investment opportunities that aligned with the user’s interests and subsequently make an in-app investment.

With our essentials in mind, we then fully mapped out the investor flow (represented in the wireframes below), with the goal of making the daunting process of investing as painless as possible. By moving the usually burdensome financial app onboarding to the investment transaction only, we allowed users to find start ups that fit their interests before creating an in-app account.