05 // Problem Statement and Design Principles
Problem Statement
People with small amounts of disposable income want to find ways to make their money grow, but traditional investments can be intimidating and impersonal to those just starting out. Startup equity is a great emerging investment opportunity for the everyday person, with opportunities for significant financial and emotional returns. Potential investors need a way to get informed and discover businesses they can invest in. There must be a low barrier to entry, both in terms of cost/effort and in terms of domain knowledge. And the entire process should be facilitated through our platform.
Design Principles
Opportunity: Ability to seek out and discover emerging ideas and to get in on the ground floor.
Accessibility: Through a simple and inviting interface with easy-to-understand language, investors can contribute in small amounts.
Transparency: Startups and investors will have access to the information needed in order to feel secure in the relationships they build and the transactions they make.
Connection: The relationship between founder and investor is about more than money. Facilitate relationships based on shared goals, values, and expectations.