03 // Research and Synthesis
Qualitative Data: Interviews
Following this domain research, we conducted interviews with nine individuals—representing both investors (5) and entrepreneurs (4)—across a variety of disciplines, which led to insights into financial habits, aptitudes for both investing and seeking investment, and attitudes about traditional saving vs. high-risk investing.
Quantitative Data: Surveys
A brief survey about saving, investing, and crowdfunding was sent to the nine interviewees and subsequently to friends and colleagues. We received 31 completed responses, which deepened our insights:
58.1% 24-34 years old
45.2% $0-55,000 annual household income
92.3% contribute to savings accounts
65.4% contribute to retirement fund
43.3% are likely to support a business through crowdfunding
Synthesis
With the short, intensive research period completed, we synthesized our data, developed personas, and wrote both a problem statement and design principles.
Through affinity diagramming, the team developed two personas, representing the investor and entrepreneur, respectively.
Our problem statement in part summarizes our domain research and defines the area for opportunity.
Our design principles summarize how to address the opportunity and are established criteria guiding the development of our product.
